How to go global
Given the nature of the life sciences, even the smallest company can attract customers from the four corners of the earth.
Often, the ability to attract overseas business is the difference between failure and success. But what does it take? First, an outstanding product or service. And second, a strategy that develops a meaningful presence in key markets. Here, four small companies from North Rhine-Westphalia describe their tactics and their achievements.
Publikation: NRW Spotlight on biotechnology
Download (PDF): NRW Spotlight on biotechnology